In Amman with Louis Vuitton

As most of you may have already gathered from The Overdressed Instagram photos we have been in Amman with Louis Vuitton for the opening of the Maison’s very first boutique in Jordan.

It was a fashionable and exciting trip to say the least! From the very beginning, we were met with warm welcomes from our hosts Monsieur Yves Carcelle, President and CEO of Louis Vuitton and Monsieur Geoffery van Raemdonck President of Louis Vuitton South Europe, along with their wonderfully dedicated teams.

It was three days of back to back on the go culture and fashion mastered by the patrons of culture and fashion themselves. We start off with a tour of Amman city visiting the Roman Theatre and the Citadel.

The Citadel boasts 360 degree views of Amman, the highest point in the city. One of the most amazing things is the remains of a 10ft Hercules sculpture, all that’s left are his three fingers!

After an overwhelmingly rich city tour (and a quick outfit change) we were invited to lunch at the residence of the French Ambassador, where it was announced that Louis Vuitton is in partnership with SOS Children’s Village Jordan. It is interesting to note that not only does Louis Vuitton provide a luxury product to Jordan with the opening of its first boutique, but also the Maison has brought with it a touch of kindness which supports creativity and education in local community specifically for orphaned children. This act of kindness is a culture Louis Vuitton travels with as much as they do their famous luggage. 

HE French Ambassador, Mr. Yves Carcelle and Ms. Lina Mola Director of SOS Village

After a quick change of outfits we were whisked away to the Taj Mall to celebrate the opening of the store! It was a fun, buzzing evening with beautiful people from Amman and an bevy of dedicated Louis Vuitton team ushering their guests around the brand new boutique. The concept of the boutique is like a passage with different lacquered wood panels that transform the buyer’s experience from handbags, to luggage to men and finally women. It is so worth mentioning that this Amman boutique has an embossing station, how Overdressed!

Following on from the store opening we continued celebrating Vuitton in Amman with an outdoor dinner at the Jordan Museum complete with live Jordanian singers singing the most beautiful folk songs almost in acapella, it was magical!

And just when you thought it was over, it wasn’t! Early the next day we were loaded up bright and early and taken to Karak Castle and Petra! It was a “fashion road trip”, the bags and accessories were Vuitton (of course!) and no road trip is complete without snacks! The most delicious Jordan had to offer, the best of the best was fed to us “fashion nomads” by Vuitton!

Veronica Ferraro of the Fashion Fruit in coral Vuitton scarf at Karak Castle 

Overdressed chatting with a camel at Petra

In the end being a part of the Louis Vuitton family for three days you really get the sense that this is a brand that values its employees, not as employees, but as family members, and their new boutiques not as shops but as newborns-an extension of themselves. It was so wonderful of Louis Vuitton to share such an experience with us. On another and more “overdressed” note, I think I need a lot more Louis Vuitton than I actually own!

My sincerest thanks to Mr. Yves Carcelle and Mr. Geoffery van Raemdonck for extending such a gracious invitation. And a huge thank you to the Louis Vuitton team especially Giuseppe, Ruth, Haya and Francesca for making the trip so much fun!

Leave a Reply

Your email address will not be published. Required fields are marked *